One of the core values of CRA Custom is lending a helping hand to those who need it and give back to the community whenever we can. That’s why we decided to team up with The Shower of Hope project, providing the homeless population with a free mobile shower service. As a result, we also give them the chance of staying clean and healthy, which helps them become more confident and gives them dignity, which is essential when looking to integrate back into society.
CRA Custom collaborated with a fully customized vehicle wrap, which will make it easy for people to spot their trailer from a distance and know that they have the chance to clean up for free. Besides, people experiencing homeless also have access to warm meals and counseling, with a team of professionals willing to manage their cases and help them find affordable housing and employment options. Thanks to this project, the most vulnerable population gets to see themselves as part of a supportive, welcoming, and embracing community.
The Shower of Hope is a non-profit organization that started in 2017, and that partners with communities and volunteers in order to restore hope, dignity, and well-being to individuals who are experiencing homelessness. This project offers free showers, toiletries, and support, which allows people to get back on their feet, giving them a second chance, and enabling them to integrate back into society. During the first year of operations of this project, it managed to expand to eight different cities, which include Highland Park, Huntington Park, East Pasadena, South Pasadena, Montebello, Gardena, Boyle Heights, and Hollywood.
Despite their success, The Shower of Hope has faced several challenges and obstacles that they have managed to overcome. For example, it is common to find people who feel reluctant to use their service, especially individuals with children experiencing homelessness. This is because, being a vulnerable group, they often feel marginalized, and the fact that they are being offered free hygiene products and services makes them feel even more vulnerable and marginalized. As a result, they are likely to reject free showers and toiletries.
Nonetheless, the projects in cities like Highland Park, South Pasadena, and Huntington Park have actually noticed a huge change in the attitude and perception of the service by those who take advantage of the free showers. The Shower of Hope has had the opportunity to observe how people are more open and receptive to case management services offered on-site after having taken a shower. Therefore, this kind of services is not only a wanted resource but a much needed one too, especially in cities like Huntington Park.
The Shower of Hope is, as we mentioned above, a non-profit organization that depends on contributions from private donors, churches, and community-based organizations. They receive support via volunteering and donations of tangible items, including healthy food, water, clothing, and toiletries. CRA Custom wanted to be a part of this amazing project, so we collaborated with them and gave them a customized vehicle wrap at a very special rate. If you want to be a part of this project too, visit their website or go to their Facebook page to get more details on how to help.