CR+A Custom is proud to collaborate with Kaiser Permanente to recognize the efforts of workers in the medical field with signs that read “Heroes Work Here.”
Each character is featured with symbols to help identify the role they play in the hospital. Doctors, nurses, paramedics, cooks, janitors, engineers and supply management teams are all extremely important in the fight against the coronavirus pandemic.
The “Heroes Work Here” graphic signs are placed outside the premises of Kaiser Permanente honoring these health professionals, acknowledging their invaluable contribution and reminding them of the strong bond with their community during these challenging times.
The initiative has elicited surprised reactions from hospital workers fighting on the front lines of the coronavirus outbreak.
Inspired by the signs, firemen in Woodland Hills came out to cheer the hospital employees during their night shift change. In interviews about the subject, health professionals have said that they appreciate the signs, adding that the messages provide inspiration during extremely difficult circumstances.