What Is a Step and Repeat Banner?
Also called media walls, or red-carpet banners, these graphics are a common sight at events such as award ceremonies and movie premieres.
Simply put, a step and repeat banner is a photo background that includes a logo (or logos) displayed several times.
The name describes the way these graphics work. People first “step” in front of the banner and then pose with the logos “repeated” serially behind them.
Yes, the principle sounds pretty basic. But don’t let this simplicity deceive you. Step and repeat banners are a powerful marketing tool to get your message out there.
5 Reasons to Invest in a Step and Repeat Banner
1. Take Your Branding to the Next Level
A step and repeat banner makes a big impression almost instantly. By using these graphics, you associate your brand with the professionalism and glamour of red-carpet events. This “Wow” factor sets you apart from the rest and lends your brand credibility and staying power.
2. Free Advertising
Today more than ever, we live in a visual world. We love to take photos and videos of our favorite events and post them on social media to share them with friends and family. This means that a single step and repeat banner can be seen hundreds if not thousands of times on the internet, giving your brand a welcome dose of free advertising.
3. Step and Repeat Banners Are Versatile
A step and repeat banner and stand can be used on all types of occasions, allowing you to take maximum advantage of your advertising budget. These are some of the situations where you can display your banner to add a touch of visual flair and prestige.
- As background for photo and video,
- In your booth at trade shows
- Parties and grand openings
- corporate or team-building events
- Birthdays and weddings
- Sports events
- Charity events
- Press conferences
Step and repeat banners are also versatile in terms of dimensions. While 8’x8′ is the most common size, there is a wide variety of sizes available, including custom options.
4. Convenient
Not only are these graphics versatile and attention-grabbing, but they are also convenient. A step and repeat banner requires very little when it comes to maintenance. Scrub them with a soft cloth dipped in a mild soap and water solution, and they are ready to shine at your event. And once the special occasion is over, just roll your banner and store it in a dry place to use it again whenever you need it.
5. Set the Stage for Sponsorship Deals
Finally, a successful step and repeat banner sets the stage for possible sponsorship deals or other types of partnerships. For example, if you participate in a highly attended event, other brands may be interested in including their logo in your step and repeat banner. Or if you organize a charity event, displaying the logos of the participating companies can be an incentive for them to donate and take more decisive action.
Looking for Step and Repeat Banners? CR&A Custom Is the Best Option
If you need a step and repeat banner for your business, look no further than CR&A Custom. We are a Los-Angeles-based large format printing company proudly serving customers of all sizes in the United States and abroad.
Contact us today by telephone (213-749-4440), email (info@cracustom.com), or social media (Facebook, Instagram, or LinkedIn) for a free quote or to learn more about our wide range of visual solutions: step and repeat banners, window graphics, wall graphics, building wraps, and more!
By CR&A Custom Inc March 12, 2021
