If you believe that everything has already been done when it comes to visual communication, think again. Design and printing technology evolve constantly, opening up an exciting range of possibilities. And to prove it, here are six ways to use wall graphics to surprise your customers.

Wall Graphics With Original Photos

A giant-size photo is a sure-fire way to capture your customers’ attention. This effect can be considerably boosted by using an original or unusual photo.

A good photo usually tells a story, which is a powerful way to connect with your audience. We humans are wired to crave stories, so it’s no wonder that storytelling is one of the cornerstones of any marketing strategy.

And if the story you tell is original and engaging, you can rest assured that your audience will remember your message. That’s why using original, unusual, or funny photos for your wall graphics is such an effective choice.

Wallpaper Wall Graphics

Why not turn your brand into a playful, vibrant wallpaper?

This type of solution sends many positive messages that you probably would like to see associated with your organization. For example:

• Shows that you like to think outside the box.
• Conveys a sense of creativity and openness.
• Demonstrates that your company is in tune with the latest trends in visual communication.
• Creates a welcoming, friendly atmosphere.

A wallpaper graphic can liven up any space, delighting your audience and making it clear that you understand branding not only as a marketing strategy but as a way of living.

Wall Graphics With Minimalistic Designs

No doubt, complex designs offer great visual interest, but the other side of the spectrum also has its charms.

Minimalistic design consists in using as few elements as possible to convey your message. This is one of the best examples of that old saying: “Sometimes less is more.”

Designing a complex wall graphic is a balancing act where every element must be carefully placed to ensure that the result is visually rich instead of chaotic.

With a minimalistic wall graphic, on the other hand, the designer’s main challenge is to tell a compelling story with very few elements: color, typography, and maybe an image or two.

In the hands of a competent designer, a minimalistic wall graphic can be as arresting and dramatic as the most elaborate design. Your customers—and even yourself—will marvel at how much you can achieve using so little.