Have you ever walked or driven in a city and noticed a building seemingly covered by an enormous billboard? It was likely not a billboard, but rather a building wrap and it can turn an ordinary building into a bold advertisement that grabs people’s attention from hundreds of yards away.
Whether for brand marketing or the promotion of events or the beautification of structures, building wraps are arguably among the best out-of-home advertising solutions to consider in a high-traffic urban environment.
What Are Building Wraps?
Building wraps are large-sized graphics printed on vinyl or mesh materials that are used to cover building structures. These wraps may have large clear images, company logos, advertising slogans, or elaborate artwork. They act as a visible display that transforms a building into an enormous signpost, which can be seen from far away and always get noticed.
Why Brands Value The Power Of Building Wraps
Building wraps offer numerous advantages, making them a popular choice among businesses in Los Angeles:
● High Visibility: Due to their large size, building wraps provide maximum exposure for brands. These sites can be viewed by those driving or walking on the streets and people living or working close to them, hence creating attractive reach and frequency.
● Cost-Efficient Advertising: Measuring efficiency through CPI metrics (cost per impression), building wraps can reach tens of thousands of consumers dozens or even hundreds of times.
● Customizable Designs: Design flexibility is a benefit in that a brand can come up with stunning visuals that capture the attention of the consumers while reflecting the brand ethos the business intends to portray.
● Protective Barriers: Apart from acting as an advertising medium, wraps cover the exterior part of a building and can shield it from effects such as ultraviolet light.
● Temporary and Reusable: Building wraps can be easily installed and uninstalled for the benefit of short-term events or campaigns.
Building Wrap Materials
One of the key considerations in the procurement and design of the building wraps is the materials that are used. Popular materials include vinyl, mesh, and fabric. Vinyl is a strong material with the ability to accurately represent brand or photographic colors. Mesh material is light and provides free airflow to minimize wind load on the building structure. This makes mesh ideal for use in areas with high winds or large surface areas. There are also more elastic fabrics to be used for certain building wraps, with less durable projects selected from fabric choices.
Importance Of Building Wraps In Los Angeles
Cultural and ethnic diversity, along with vibrant business activities, make building wraps a valuable marketing tool.
Building wraps eliminate clutter in high-traffic commercial areas, ensuring direct visibility and broad local reach of ad messaging.
High-quality and aesthetically appealing exterior coverings enhance brand image and professionalism.
In a city like Los Angeles with thousands of events and cultural activities, building wraps effectively promote brands to the local population.
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CR&A Custom: Expertise in Building Wraps
For Los Angeles brands, building wraps are among the best promotional media strategies that can be deployed in a local marketing campaign.
CR&A Custom has three decades of experience in designing, printing, and installing high-quality building wraps. CR&A’s expertise in event branding and large format printing have the earned the company a stellar reputation among Los Angeles ad agencies and Fortune 500 brands.
With multimillion-dollar investments in the latest printing technologies and high-quality materials, CR&A Custom offers long-lasting and eye-catching building wraps for every business possibility. Additional services offered by CR&A Customs include:
For more details on how your brand can turn unseen challenges into viable opportunities, visit CR&A Custom.
