The
NBA All-Star Weekend took over San Francisco
in February 2025, uniting the league’s biggest stars, fans, and major brands for a weekend of basketball, entertainment, and high-energy brand activations.
Among the most striking visual displays was
Nike’s seven-story building wrap at its Union Square retail store. The gigantic building wrap was produced by CR&A Custom—one of the nation’s leading large format print manufacturers.
The massive digitally printed building wrap transformed Nike’s downtown storefront into a high-impact celebration of the all-star athletes it sponsors, boldly proclaiming: "We Don't Play." This campaign, designed to make an unmistakable statement, was brought to life through CR&A Custom’s industry-leading print quality, installation expertise, and seamless project management
Premium Print Quality for Maximum Visual Impact
A seven-story building wrap demands the highest level of print precision and material durability. CR&A Custom uses state-of-the-art digital printing technology to ensure fine details, accurate brand and photographic colors, and long-lasting print vibrancy that make a building wrap stand out even in the busiest high-profile urban environments like downtown San Francisco.
Every element of the building wrap—from the deep, bold blacks to the vibrant hues of the athletes' jerseys—was meticulously produced to maintain Nike’s brand integrity at an enormous scale. Using premium materials, CR&A Custom ensures that the wrap resists fading, tearing, and weather-related wear throughout the high-profile event.
Premium Print Quality for Maximum Visual Impact
Producing a building wrap of this scale is one thing—installing it safely and efficiently in a high-traffic area like Union Square is another challenge entirely. CR&A Custom’s experienced team handled the entire process, from site surveys and permitting to logistics coordination and hands-on installation.
The installation process required expert precision, including:
Strategic planning to minimize disruption in a bustling commercial area.
Safety compliance with city regulations and building codes.
Precise alignment of multiple massive print panels to create a seamless image.
With more than three decades of experience in complex signage installations, CR&A Custom is nationally renowned for executing large projects flawlessly, on time, and with minimal impact on surrounding businesses.
Premium Print Quality for Maximum Visual Impact
One of the hallmarks of CR&A Custom’s reputation is its ability to adapt to evolving project requirements. Large-scale sporting events like this often involve last-minute changes due to branding updates, city regulations, or weather conditions. CR&A Custom’s flexible project management approach allows for seamless adjustments without compromising quality or timelines.
Beyond flexibility, CR&A Custom is known for end-to-end attention to detail. Every stage—from design consultation and material selection to printing, transport, installation, and final quality checks—is handled with precision. This level of care ensures that the final product not only meets but exceeds client expectations
CR&A Custom: A Leader in Large Format Printing & Brand Activation
With its esteemed reputation for large format printing excellence, CR&A Custom is a trusted partner for national, regional, and local brands seeking to create high-visibility, high-impact marketing displays. Whether it’s a building wrap, wall mural, fleet graphics, or event signage, CR&A Custom delivers unmatched craftsmanship and expertise.
For businesses looking to make a statement at major events, CR&A Custom’s combination of print quality, project management, installation expertise, and attention to detail ensures the success of every project.
Want to elevate your brand presence with a building wrap or other large format print solutions? Contact CR&A Custom today to discuss your next big project.
