As NBA All-Star Weekend took over San Francisco in February 2025, major brands seized the moment with bold activations designed to capture the energy of the event. Among the standout displays was Foot Locker’s pop-up store at 150 Powell St., featuring enormous digitally printed window graphics produced by CR&A Custom.
The wide-format window graphics showcased larger-than-life images of the NBA’s biggest stars, including LeBron James, Jayson Tatum, Devin Booker, and Ja Morant. The window graphics’ striking visuals turned the storefront into a can’t-miss brand experience, drawing in fans and shoppers eager to celebrate the game’s top players.
High-Impact Window Graphics That Bring a Brand to Life
A pop-up retail experience like Foot Locker’s demand visuals that immediately grab attention and reinforce the brand’s connection to the event. CR&A Custom delivered with vivid, high-resolution window graphics, expertly printed on premium materials to ensure maximum color accuracy, durability, and visual impact.
Each player’s image was produced at an impressive scale, creating a dynamic, immersive feel that brings the excitement of the NBA right to the streets of San Francisco. The graphics not only enhanced Foot Locker’s presence at the event but also seamlessly integrated with the overall branding of NBA All-Star Weekend 2025.
Expertise in Large-Scale Printing & Seamless Installation
Digitally printed window graphics require more than just high-quality printing—they must also be installed with precision to ensure a smooth, professional look. CR&A Custom’s team handled the entire process, from production to installation, ensuring a flawless application on-site.
Key aspects of the project included:
Color consistency across multiple panels to create a seamless image.
Custom sizing and cutting to fit the specific dimensions of Foot Locker’s storefront windows.
UV-resistant and weatherproof materials to withstand San Francisco’s winter weather conditions throughout February.
With more than three decades of experience in high-profile event branding, CR&A Custom ensured that Foot Locker’s window graphics were installed efficiently, on time, and with the highest level of craftsmanship.
Flexibility & Attention to Detail: The CR&A Custom Difference
Executing large-scale retail branding projects requires a flexible approach and meticulous attention to detail—two qualities that set CR&A Custom apart. For Foot Locker’s pop-up activation, CR&A Custom worked under a tight timeline to produce and install the graphics, ensuring they were ready for the event’s launch without compromising quality.
Every stage of the process—from initial design coordination to material selection, color matching, and installation —was managed with precision to deliver a final product that met Foot Locker’s high standards.
CR&A Custom: A Leader in Large Format Retail Branding
CR&A Custom’s work for Foot Locker at NBA All-Star Weekend 2025 is another example of how expertly printed window graphics can transform a retail space into a high-energy brand experience. Whether it’s storefront graphics, building wraps, wall murals, fleet branding, or event signage, CR&A Custom helps businesses bring their vision to life with industry-leading print quality and project execution.
If you’re looking to enhance your brand presence with digitally printed window graphics or other large-format print solutions, contact CR&A Custom today to get started.
