Holidays Are the Right Time for Experiential Marketing

Be it Easter, Christmas, or Valentine’s Day, any holiday is an opportunity to take advantage of experiential marketing to impress your customers and friends.

Creating An Easter Wonderland

The Easter wonderland you see pictured here is most recent example in our portfolio of the power of experiential marketing, a type of marketing that, instead of merely communicating a message, aims to promote interactions between brands and audiences.

Like other holidays such as Christmas, there’s something unique about Easter. This type of setup takes advantage of the principles of experiential marketing to turn the joy of special occasions into a dream-like environment you can step into.

Thanks to large format printing, a simple pillar structure becomes a portal to a magical Easter scene ideal for photos hoots. In the above gallery, you can see the progression from idea to finished product.

Add patterned curtains, a vintage sofa, and an actor in costume, and you have an experience that goes well beyond your typical Easter decorations.

If used at a private party, a themed photo booth like the one pictured here will delight your guests and become the ultimate conversation piece.

And if what you need is to promote your products or services, this type of arrangement is one of the most effective ways to increase awareness of your brand. In fact, this displayed was placed in a mall.

Tips to Create an Immersive Experience With Experiential Marketing

When you create an experiential marketing display, you are venturing beyond bidimensional signage. This is exciting but requires a special approach. Here’s what you need to keep in mind.

Think in 3D. Remember: you are communicating your ideas in three dimensions at once. Think in terms of height and depth, and try to figure out how users will navigate the environment you create.
Add decorative elements. Channel your inner interior designer, or seek the assistance of one. The right fabric or the appropriate piece of furniture can be the finishing touches that take your creations from “good” to “impressive.”
Large format printing is your friend. From cutouts to wall graphics, large format printing offers a wide array of visual products you can use to provide an even richer experience. Need inspiration? Take a look at the section “Large Format Printing” on this website for some cool ideas.
Use the surprise factor. Always ask yourself this question: “How can I surprise my audience?” Maybe you can add an actor in costume, as in the example depicted here. Or perhaps you can replicate the relaxing atmosphere of a beachfront bar in the heart of the city. While the answer will depend on your audience, the basic principle is the same: exceeding expectations is the most effective marketing strategy.