Randy’s Donuts, a beloved Los Angeles landmark, is famous for its giant rooftop donut that has become a canvas for some of the most creative and impactful brand collaborations.
Through partnerships with brands, films, and celebrities, Randy’s has leveraged its iconic status to engage audiences in memorable ways. A central player in these brand transformations is CR&A Custom, the leading large format printer in Los Angeles, which has brought these bold visions to life with expertly crafted wraps for the donut.
The Golden Bachelor: A Sweet Tribute to Love
Randy’s Donuts collaborated with ABC to celebrate the launch of The Golden Bachelor, a fresh take on the beloved dating show franchise. For this campaign, CR&A Custom turned the iconic rooftop donut into a dazzling gold masterpiece, complete with a shimmering finish that symbolized the elegance and charm of the show.
This transformation created a buzzworthy centerpiece for the campaign, drawing fans and media alike to capture photos and share them on social media.
The golden donut wrap was a standout example of how CR&A Custom’s precision and creativity can bring a brand’s vision to life while leveraging the cultural significance of Randy’s Donuts. The collaboration not only highlighted the show’s unique concept but also reaffirmed Randy’s status as a dynamic hub for experiential marketing.
Red Hot Chili Peppers: Rock Meets Donut
In July 2022, Randy’s Donuts partnered with the legendary Red Hot Chili Peppers to celebrate the band’s SoFi Stadium concert and their album Unlimited Love. CR&A Custom wrapped the iconic rooftop donut with striking imagery that paid homage to the band. Alongside this visual spectacle, Randy’s introduced a “Red Hot Donut,” combining music, food, and branding to create a buzzworthy campaign.
Disney’s Zootopia: A Wild Transformation
For Disney’s animated blockbuster Zootopia, CR&A Custom once again worked its magic, wrapping the donut to resemble a giant paw print. This creative execution aligned perfectly with the movie’s theme and served as a fun, larger-than-life promotional tool that captured the attention of fans and passersby alike.
Ghostbusters: Afterlife: Who You Gonna Call?
Ahead of the release of Ghostbusters: Afterlife, Randy’s Donuts collaborated with the film’s marketing team to turn the iconic donut into a glowing tribute to the Ghostbusters franchise. CR&A Custom’s high-quality wrap, designed to mimic the Ghostbusters logo, was a show-stopping centerpiece that electrified the movie’s promotional efforts, drawing both fans and media attention.
Odd Future x Live Nation: A Musical Mash-Up
In a creative co-activation with hip-hop collective Odd Future and Live Nation, Randy’s Donuts leaned into music culture with a custom wrap that reflected Odd Future’s bold and unconventional aesthetic. CR&A Custom delivered an eye-popping wrap that helped tie the collaboration to a series of concerts, proving once again that art, music, and food make a powerful combination.
CR&A Custom: The Creative Engine Behind Large Format Print
CR&A Custom’s expertise in large-format printing has been instrumental in transforming Randy’s Donuts into a powerful branding and storytelling medium. With 30 years of experience in delivering high-quality visual solutions, CR&A Custom ensures that every wrap is not only visually stunning but also durable enough to withstand the elements while maintaining its vibrant appeal.
By combining innovative design with precision execution, CR&A Custom enables Randy’s Donuts to seamlessly collaborate with a wide range of brands, films, and campaigns, cementing its status as an LA cultural icon and a hub for creative brand activations.
Turning a Landmark into a Marketing Masterpiece
From rock bands to blockbuster films and public service initiatives, Randy’s Donuts has shown that its iconic rooftop donut can do more than just symbolize a beloved local eatery—it can be a centerpiece for imaginative storytelling and brand engagement. Thanks to CR&A Custom, these collaborations are brought to life with bold, impactful visuals that leave lasting impressions.
If you’re ready to make your brand stand out like never before, contact CR&A Custom to explore the possibilities of large-format printing and unforgettable brand activations.
