Light box signs are among the most widely used ways of enhancing foot traffic in the retail environment. They create and augment the shop-in-shop and store-within-a-store experience by capturing the attention of customers from afar. However, there are several things you need to consider before purchasing a lightbox sign for your business to avoid overpaying.
What is a Light Box Sign?
Light box signs are a type of signage made of a contained and thin film of material. Some of the most common examples of light box signs include illuminated storefront signs, restaurant and bar signs, and wayfinding signs.
Why Your Business Needs a Light Box Sign
An illuminated sign can be beneficial to your business in several ways. Whether it is a storefront sign or interior signage, installing a light box can gain the attention of your customers and keep them engaged:
Aesthetic appeal: Illuminated signs such as light boxes are practical and attractive, adding to the aesthetic appeal of a business.
Easy to see at night: light boxes make it easy for customers to see what your business is all about even in poorly lit areas at night.
Helps customers find you: Businesses tucked beyond a corner, behind another building, or within a busy plaza can court the attention of customers using an illuminated sign.
Factors to Consider when Buying a Light Box Sign
Light boxes are tools that add vitality to visual communication and can be used in a trade show and other general signage applications. When purchasing a light box sign, you need to think about how you are going to use it and the expected result. Some of the key considerations include:
Where the light box sign will be placed
In most cases, light boxes are mounted to the wall where they are visible to people walking by. Before making a purchase, consider whether the light box will look the best. You may also choose to place it strategically on the floor where it is clearly visible and can be easily relocated based on the changing needs of your environment. The goal is to capture the attention of potential customers and attract them to your establishment.
The light box design
The choice of light box design can have a direct impact on the cost. Some light box signs have almost non-existent frames while others have a more traditional look that creates a clear border for your message. The design may also include warmer transparency, graphics that draw attention, or even a luxurious look with a double backlight. The more unique features are, the higher the price.
Type and intensity of illumination
Several internal factors affect the appearance of the light boxes and their use in outside marketing. You could go for one with a backlight to edge light box depending on how you want it to appear. There is also the choice between LEDs and fluorescent bulbs, with LEDs mostly preferred because they are more energy efficient and cooler, and can provide uniform light distribution.
Ease of installing a light box sign
Plan how you want your light box installed before purchase. Factors such as size, location, and framing can help to determine the installation approach. However, having an expert come to your site for inspection and layout can help in making informed decisions. This will also help in deciding whether you need to hire someone to install it, whether to ship the whole unit or assemble it on-site, and how light box signage will integrate with other items in the dedicated space.
Safety requirements associated with the light box
Making sure that the parts of the light box you selected adhere to safety requirements will save you time and money. This includes making sure that the sign is compliant with all state, federal, and local safety standards.
Expert Guide to Purchasing a Light Box Sign
When you are ready to buy a light box sign for your business, find an expert who understands these tools of communication to guide you through the purchase and installation process. CR&A Custom is a leading large form digital printing company in Los Angeles that specializes in visual solutions. CR&A will give you customized solutions to efficiently boost your branding and promotional messages. You can rely on CR&A’s experts to help you plan, design, and install a personalized sign that reflects your brand.
