The design of your restaurant allows your guests to indulge in more than the taste of your food. With a great exterior restaurant design, you can wow your customers and entice them to enter your establishment. Let’s explore restaurant design ideas that you can apply for better customer appeal and increased foot traffic.
Why You Need New Restaurant Sign Ideas
Owning a restaurant can be one of the most fulfilling businesses. However, drawing the attention of customers to your business can be a challenge, especially if you are in a location with other restaurants offering similar services. By trying out new restaurant design ideas such as posting signs in your window or adding LED restaurant signs, you can make potential customers curious and interested in your services.
Restaurant Sign Ideas to Attract More Customers
A captivating restaurant sign is one of the easiest ways to make your business stand out and entice people to come inside. It also communicates a clear message about your brand and can enhance your marketing. Here are several effective restaurant sign ideas that you can try.
Add Menu Signs
Menu signs tell visitors what products you are selling even before they enter your establishment. Some of the ways you can integrate menu signs into your restaurant include menu stands, traditional menu boards, or digital menu boards.
Traditional menu boards display the menu in an aesthetically pleasing manner such as a dry-erase or chalk board. They work well for cafes and mobile food businesses such as food trucks.
Digital menu boards can be displayed on a screen behind the counter or in a central place within the restaurant where customers can see them easily. These work well in fast-casual chains and quick-service restaurants.
Menu stands or sign frames are great for displaying a restaurant menu at the eye level of customers to instantly grab their attention. They can be used at catered events or sit-down restaurants to increase your business' visibility.
Restaurant Advertising Signs
While various restaurant sign ideas will produce different results, advertising signs, and boards have a wide range of applications. You can use them for promotions, highlighting certain foods, for restaurant branding, or even connecting with your community. The most commonly used ones include bulletin and concession signs:
Bulletin boards are great for providing customers with updates and connecting with your community. They can be used in small businesses and regional chains as a way of listing your specials for the day.
Concession signs at the counter or window can signal pedestrians about the kind of food that your restaurant offers.
Neon or LED restaurant signs can be displayed on the windows as an effective way to communicate the kind of foods that you sell, opening hours, or a description of your brand.
A-frame or sandwich sign board is also a brilliant restaurant sign idea that can be displayed just outside the establishment or on the sidewalk to advertise menu specials, live events, or upcoming promotions.
Trending Restaurant Sign Ideas
The needs of the customers keep evolving and to keep them attracted to your business, your signage must also evolve. As customers become more conscious of their environment and technology revolutionizes business communication, the following restaurant design ideas can make your establishment more attractive:
Interactive digital signage: This could be a digital menu board with the option for customers to browse through your offerings or a touchscreen kiosk where they can customize their orders.
Eco-friendly signage: Most consumers are more environmental-conscious and sustainability has become more popular. Restaurants with eco-friendly signage such as recycled paper, reclaimed words, or even living plants can easily resonate with this new group of customers.
Augmented Reality (AR) restaurant signage: With AR technology, you can provide your customers with an immersive experience when interacting with your restaurant. You could integrate AR to show virtual previews of your dishes or add interactive challenges and rewards to gamify their dining experience.
Minimalist typography: Minimalist typography with simple fonts, thin clean lines and plenty of white space is a great way to get the attention of customers while lending a sense of elegance and sophistication to your brand.
Dynamic lighting: This restaurant sign idea helps in creating eye-catching displays that instantly capture the attention of the customers both at night and day. In addition to neon accents and LED backlights, restaurants are also utilizing programmable RGB lights to add an element of visual interest in customers.
Install Unique with Restaurant Design Ideas Cracustom
Finding the best restaurant design ideas for your establishment can be a challenge, especially with all the options available. Working with an expert in this field makes a lot easier, ensuring you install the signs that communicate clearly with your target customers. CR&A Custom specializes in large-format printing in Los Angeles helping restaurants of all sizes choose the right signage for their business. Contact us today to get tailored guidance on design ideas that will best suit your restaurant business.
