Are you considering purchasing street pole banners to promote your business? Well, this article covers numerous advantages these products offer.
Street pole banners can give your brand a big boost and grab the attention of potential customers in public spaces without forcing you to break open the old piggy bank.
One often-overlooked benefit of physical displays is their ability to tap into a natural human behavior known as passive attention, which causes us to notice things that stand out in our surroundings automatically.
Enhancing the exterior branding of your building or property is essential for attracting customers, but as marketers, we’re always striving to engage potential customers earlier! Many organizations have already implemented the basics, like building signs, lobby signs, and monument signs. However, if you’re seeking additional ways to reinforce your brand, pole banners could be the perfect solution.
Introduction to How Street Pole Banners Can Boost Your Business
Whether you’re a hospital, school, university, park district, large retailer, church, or a company with a substantial parking lot or street frontage, pole banners can provide that extra layer of branding you’re aiming for. Here are six huge benefits of implementing pole banners into your marketing strategy:
Advertising Banners Are Cost-Effective
Online advertising often requires significant investment across multiple platforms. In contrast, advertising banners offer a one-time cost—especially when ordered in bulk. Once printed, your public advertising and branding are set. When wisely chosen, banner advertising can provide an excellent return on investment. Unlike online ads, which need constant updates and maintenance, banners are durable, lasting 2-3 years or more with proper care, and can be reused throughout the year. Banners offer a long-term, evergreen marketing solution, continually drawing attention without the need for frequent replacements like flyers.
They Instantly Capture Attention
Whether people are directly looking at your banner or not, the combination of contrasting colors, sizes, and lettering naturally draws their eyes. Want to stand out from the competition? Consider a custom banner. Imagine hundreds of potential customers walking past your location with no sign or indication of what you offer—they simply move on to the business that’s visibly advertising. Now, picture those same customers noticing your banner—it catches their eye, draws them in, and brings them closer to doing business with you. Banners are particularly effective at identifying your location at trade shows, conferences, or public spaces, guiding people directly to you.
Your Clients Appreciate the Effort
From the perspective of your client, this attention signals that your business is worth exploring. Investing in quality branding and marketing, such as street pole banners, subconsciously builds trust with customers, aligning your business with well-known brands that already use these marketing tactics. A well-crafted street pole banner shows that you’re serious about providing excellent service and that your business is ready to stand out.
Advertising Street Pole Banners Are Highly Customizable
Think of flyers or email campaigns— the expectations of their format confine them and need constant updating. Advertising banners, however, offer almost limitless possibilities in design, color, and theme. Whether placed outside a trade show booth, along the roadside, or just outside your front door, banners don’t require potential customers to seek out your flyer, channel, or social media account. Anyone who sees your banner becomes a potential customer, and your resources aren’t wasted on uninterested audiences. Banners draw in interested customers, expanding your reach. You can literally do whatever you need with your own custom street pole banner design.
They’re Portable and Easy to Set Up
In theory, online ads can be seen anywhere, but only if people actually see them. Banners, on the other hand, are 100% genuinely mobile— you can set them up wherever and wherever you need. They’re lightweight, often weighing less than 10 pounds, and come with a carrying case, making them easy to transport. Once set up, they guarantee visibility to passing customers without much effort. Setting up is a breeze, too— simply connect three poles to the flag, and you’re done!
Incorporate Banners Into Your Marketing Plan
To succeed, your business needs a mix of diverse and essential marketing strategies. Whether online or in person, advertising banners can easily be integrated into your overall marketing plan, earning phenomenal results. Creative pole banners are an affordable way to keep drawing customers through your doors, adaptable to any season or promotion, or can remain evergreen as your other marketing efforts evolve.
If you want to learn more about street pole banners and large format printing, be sure to check out our blog here.
