During the last couple of years, retail stores have been facing several challenges, such as attracting new customers and boosting in-store sales. This is mainly due to how consumers’ behavior has changed as a result of online shopping. Nonetheless, we can take these challenges as opportunities to evolve, to rethink our business strategies, and give our brand a new voice. This can be achieved by following some simple yet effective visual merchandising tips. Using the core elements of visual merchandising, we will be able to boost our retail sales and give our store a new and more appealing vibe.
Use Color to Create Attractive Displays
One of the most important elements of visual merchandising is using color to define the space of our retail store. When we work on branding our business, finding a color palette that helps us define the values of our company is essential. Using these colors as a core element for the design of our store will help our customers identify our store from afar. Once they enter, their eyes should be drawn to the colors and to the products we offer, and this is achieved by using color efficiently to create attractive displays.
Create Focal Points with Your Products
Along with color, we need to consider taking advantage of our in-store design to create focal points that will catch the attention of our customers and get their eyes into products they will want to buy. We can achieve this by following some simple yet effective visual merchandising tips. The front of our store is an important focal point and using mannequins and interesting furniture can be an appealing display. However, focal points inside our store are also important, and we can use colors, walls, products, lights, and even multimedia installations to attract customers and have them buy our products.
Display as Much Merchandise as You Can
This is a very simple yet tricky strategy that many small business owners tend to ignore. Opting for a minimalist in-store design can seem pretty interesting, and depending on our field and our brand, it might work well for us. However, when it comes to our products and merchandise, we should always display as much as possible. The more our customers see, the higher the chances are they will find something they like and buy it. We should avoid making our store look overcrowded with products, though, and keep the space looking tidy and organized.
Use Empty Space to Create Balance
Empty space can help us both create balance and highlight focal points and products in our store. Therefore, we need to take advantage of these spaces in order to guide the eyes of our customers to our merchandise. One way we can take advantage of open spaces is to complement our storytelling, finding ways to display an inherent lifestyle to our products and our store. Another way to use these spaces is to create a balance between store design, focal points, and product displays.
Focus on Enhancing the Customer Experience
Last but not least, one of the most important visual merchandising tips to follow is using in-store design to enhance the customer experience. This means guiding them through every step of their buying process, from walking into your store with curiosity to waking out with a purchase. We can achieve this by giving them the information they need to know about our products in an accessible way, helping them know where and how to get it if necessary. Also, give them alternatives so they get to choose the best one, and always invite them to come back. Through visual merchandising, our store will invite our customers to walk inside the first time and to come back after their first purchase.