As NBA All-Star Weekend 2025 brought together the biggest names in basketball, the event wasn’t just about on-court action—it was also a platform for innovation and impact. This year, the NBA Foundation All-Star Pitch Competition in San Francisco again showcased rising entrepreneurs, giving them a stage to present game-changing business ideas. To create a dynamic and engaging competition space, the NBA Foundation turned to CR&A Custom to produce all the large format graphics, including overhead displays and competition kiosks.
With its sterling reputation as one of the nation’s leading manufacturers of venue printing, CR&A Custom delivered high-quality visuals that transformed the competition venue into an immersive and professional environment worthy of the event’s prestige.
High-Impact Graphics for a High-Stakes Competition
The NBA Foundation All-Star Pitch Competition gives a spotlight to entrepreneurs who are driving social change and economic growth. To match the energy and importance of the competition, CR&A Custom produced a full suite of large format graphics, ensuring that every visual element reflected the professionalism and excitement of the event
Key components of the project included:
Overhead Displays – These large-scale hanging graphics created a bold visual identity for the competition space, reinforcing the NBA Foundation’s branding while providing a polished, professional backdrop.
Competition Kiosks – Each contestant’s station was equipped with custom-branded interactive kiosks, produced by CR&A Custom to provide a sleek, modern look while maintaining the NBA Foundation’s brand consistency.
Directional Signage & Event Branding – The competition space was fully decorated in cohesive event branding, guiding attendees through the venue and enhancing the experience with visually striking displays.
Precision Printing & Expert Installation
Producing and installing graphics for a live event of this scale requires expertise in both print quality and project execution. CR&A Custom’s team handled every aspect of the project, ensuring that all materials were produced to the highest standards and installed seamlessly.
The process included:
Ultra-high-resolution printing to ensure crisp, vibrant graphics that stand out in a high-energy environment.
Custom fabrication of kiosks with a combination of rigid and flexible materials, designed to withstand heavy use throughout the event.
Efficient installation and removal to align with event schedules, ensuring a smooth setup and takedown.
Flexibility & End-to-End Attention to Detail
As with any large-scale event, last-minute adjustments were inevitable—but CR&A Custom’s flexibility and attention to detail ensured that everything was executed flawlessly. The team worked closely with the NBA Foundation and event organizers to adjust graphic placements, resize elements, and coordinate logistics, all while maintaining the highest quality standards.
By combining cutting-edge digital printing technology, expert craftsmanship, and seamless project management, CR&A Custom delivered a visually stunning competition space that enhanced the experience for contestants, judges, and attendees.
CR&A Custom: A Trusted Partner for Event Branding & Large Format Graphics
From building wraps and window graphics to competition kiosks and overhead displays, CR&A Custom is a leader in event signage. Across the country, CR&A helps brands make an impact at the country’s biggest events. The work done for the NBA Foundation All-Star Pitch Competition is another example of how CR&A Custom’s expertise in large format printing and event branding brings visions to life with precision and creativity.
Looking to create custom event branding, competition graphics, or high-impact large format visuals? Contact CR&A Custom today to discuss your next project. 
