Why Supplier Diversity Matters
Choosing CR&A Custom as your large format printing partner does more than bring exceptional creative and technical expertise to your project: It directly supports economic growth, innovation, and opportunity in diverse communities. Here’s why it matters:
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Meet supplier diversity requirements for corporate, municipal, and federal contracts while working with a company that understands complex compliance processes and documentation.
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Strengthen your brand’s reputation by aligning with a certified minority- and woman-owned business, demonstrating a tangible commitment to inclusion and equity.
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Access unmatched expertise in creative design, precision production, and professional installation, ensuring every project is delivered at the highest quality.
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Support local and national economic impact by contributing to job creation and business growth in underrepresented communities.
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Build long-term partnerships with a trusted, award-winning company that values collaboration, transparency, and shared success.
Our Certifications
Our Leadership
Carmen Rad, Founder & CEO
has built CR&A Custom into one of the nation’s most respected large format printing companies. As a Latina entrepreneur, she has dedicated her career to opening doors for women- and minority-owned businesses while delivering exceptional results for clients across industries.
Women in Print Award, Big Picture Magazine
Latina Empresaria Hall of Fame, California Hispanic Chambers of Commerce
Industry Service Award, Printing Industries Association (PIA)
Women Business Firm of the Year, NAWBO California (National Association of Women Business Owners)
President, NAWBO-LA
Mujer del Año, Regional Hispanic Institute
President, NAWBO-LA
Innovator of the Year, Latino Business Chamber of Greater Los Angeles
Supplier of the Year, University of Southern California
Distinguished Women, La Opinión
Latina Manufacturer of the Year, Latina Business Association
Green Firm of the Year, SBA & City of Los Angeles MBOC
Member of the Year, NAWBO California
Rising Star, NAWBO California
Rising Star, NAWBO California
Minority Business Manufacturer of the Year, U.S. Department of Commerce MBDA
Latina Owned Business of the Year, California Hispanic Chambers of Commerce
See How 30+ Years Brought Us Here, and Where We’re Headed!
Since 1993, CR&A Custom has been fueled by creativity and diversity. Three decades in, we’re still growing stronger, thanks to the people who make it all possible.