In an industry dominated by men, Carmen Rad has had the type of success that Latina women can emulate. CR&A Custom is among only a handful of large-format digital printing and outdoor advertising companies in America that is minority (Hispanic) and woman-owned. 

Carmen’s strategy for CR&A is to be a single, trusted source for brands. With unmatched capabilities for the design, manufacture, printing, and installation of  commercial signage and large format branding, Carmen leads CR&A to be the best print provider in the industry.

Honors & Awards

Carmen is nationally recognized for her work and community contributions:

  • 2019 Women in Print Award - Big Picture Magazine 

  • 2018 Latina Empresaria Hall Of Fame - California Hispanic Chamber of Commerce

  • 2016 Industry Service Award - The Printing Industries Association, Inc

  • 2015 Women Business Firm Of The Year - National Association of Women Business Owners California

  • 2014 and 2015 President of National Association of Women Owned Business Owners (NAWBO-LA).

  • 2014 Mujer del Ano by the Regional Hispanic Institute

  • 2013 Innovator of the Yea r - Latino Business Chamber of Greater Los Angeles

  • 2012 Supplier of the Year - USC

  • 2010 La Opinion - Distinguished Women

  • 2009 Latina Manufacturer of the Year - Latina Business Association

  • 2009 Rising Star - National Association of Women Business Owners California

  • 2009 Green Firm of the Yea r - SBA & City of Los Angeles MBOC

  • 2009 Member Of The Year - National Association of Women Business Owners California

  • 2008 Rising Star - National Association of Women Business Owners

  • 2007 Minority Business Manufacturer Of The Year - U.S. Dept of Commerce MBDA

  • 2007 Latina Owned Business Of The Year - California Hispanic Chambers Of Commerce

Education

  • UCLA Anderson School of Management 2009 - 2010

  • FIDM -  Associate's Degree, Fashion Design and Marketing, 1985 - 1987

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