In an industry dominated by men, Carmen Rad has had the type of success that Latina women can emulate. CR&A Custom is among only a handful of large-format digital printing and outdoor advertising companies in America that is minority (Hispanic) and woman-owned.
Carmen’s strategy for CR&A is to be a single, trusted source for brands. With unmatched capabilities for the design, manufacture, printing, and installation of commercial signage and large format branding, Carmen leads CR&A to be the best print provider in the industry.
Honors & Awards
Carmen is nationally recognized for her work and community contributions:
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2019 Women in Print Award - Big Picture Magazine
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2018 Latina Empresaria Hall Of Fame - California Hispanic Chamber of Commerce
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2016 Industry Service Award - The Printing Industries Association, Inc
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2015 Women Business Firm Of The Year - National Association of Women Business Owners California
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2014 and 2015 President of National Association of Women Owned Business Owners (NAWBO-LA).
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2014 Mujer del Ano by the Regional Hispanic Institute
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2013 Innovator of the Yea r - Latino Business Chamber of Greater Los Angeles
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2012 Supplier of the Year - USC
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2010 La Opinion - Distinguished Women
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2009 Latina Manufacturer of the Year - Latina Business Association
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2009 Rising Star - National Association of Women Business Owners California
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2009 Green Firm of the Yea r - SBA & City of Los Angeles MBOC
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2009 Member Of The Year - National Association of Women Business Owners California
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2008 Rising Star - National Association of Women Business Owners
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2007 Minority Business Manufacturer Of The Year - U.S. Dept of Commerce MBDA
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2007 Latina Owned Business Of The Year - California Hispanic Chambers Of Commerce
Education
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UCLA Anderson School of Management 2009 - 2010
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FIDM - Associate's Degree, Fashion Design and Marketing, 1985 - 1987