When it comes to signage, most businesses focus on walls, windows, and banners—often overlooking one of the most effective advertising surfaces available: the floor. At CR&A Custom, we help you take full advantage of floor graphics, transforming high-traffic areas into powerful marketing tools.
Unlike many print providers that simply print, CR&A Custom offers full-service expertise, from design and printing to professional installation, ensuring your graphics perform as intended in both durability and impact.
What Are Floor Graphics?
Floor graphics (also known as floor decals) are self-adhesive vinyl graphics applied to flooring surfaces to direct foot traffic, promote products, or enhance branding. Designed for durability and safety, these graphics hold up against heavy foot traffic while maintaining their visual appeal.
With advancements in large-format digital printing, businesses can now create customized floor graphics with vivid colors, detailed designs, and specialized finishes—all at a cost-effective price.
Why Floor Graphics Are a Smart Marketing Tool
Businesses choose floor graphics because they offer unique advantages over other forms of signage:
Unobtrusive Advertising – Unlike hanging banners or bulky displays, floor graphics make an impact without disrupting foot traffic.
Maximized Visibility – As mobile phone use increases, people naturally look downward. Floor graphics capitalize on this behavior, ensuring your message gets seen.
Easy Installation & Removal – Professionally installed floor decals hold up under heavy use and can be removed cleanly without damaging surfaces.
Durability & Safety – CR&A Custom’s floor graphics are slip-resistant and designed to withstand high foot traffic, making them a safe, long-lasting option.
Creative & Engaging – With strategic placement and eye-catching designs, floor graphics can surprise, inform, and guide customers in innovative ways.
CR&A Custom’s Competitive Advantage
Many large-format print providers in Los Angeles only print. CR&A Custom goes further by offering professional design. installation and expert consultation to ensure your signage performs optimally.
What Sets CR&A Custom Apart?
- End-to-End Service – From concept and design to professional installation, we handle everything in-house. No need to coordinate with third-party installers.
- Custom Solutions for Every Surface – Our floor graphics work on waxed vinyl, sealed concrete, tile, wood, terrazzo, and even unsealed concrete outdoors.
- Industry-Leading Materials – We use premium-grade, slip-resistant vinyl designed to withstand high-traffic areas, ensuring longevity and safety.
- Precision Installation – Proper placement is critical to effectiveness. Our expert team ensures smooth application with no bubbles, wrinkles, or misalignment.
- Regulatory Compliance – We ensure that your floor graphics meet all safety and ADA guidelines where applicable.
Where to Use Floor Graphics
Floor graphics are versatile and effective in nearly any environment, including:
Retail stores & shopping malls – Guide customers to promotions or key areas.
Supermarkets & pharmacies – Highlight product specials and encourage impulse buys.
Airports & train stations – Improve wayfinding and advertise brands.
Corporate offices & banks – Enhance branding and provide directional cues.
Event venues & stadiums – Create interactive experiences and sponsor activations.
Restaurants & hospitality spaces – Strengthen branding and communicate special offers.
Types of Floor Graphics
CR&A Custom offers a wide range of customized floor graphic solutions:
Advertising Floor Graphics – Boost brand awareness in high-traffic areas.
Point-of-Sale Decals – Drive last-minute purchase decisions at checkout.
Directional Floor Graphics – Guide customers through stores, events, or venues.
Promotional Graphics – Highlight sales and special offers with engaging visuals.
Decorative & Fun Graphics – Enhance ambiance with creative, playful designs.
Social Distancing Graphics – Keep spaces organized and safe when necessary.
Turn High-Traffic Areas Into High-Impact Advertising
CR&A Custom provides more than just high-quality printing—we bring your vision to life with expert execution. With our professional installation services, you can be confident that your floor graphics will be placed properly, hold up to daily wear, and enhance your brand’s presence.
Want to explore how floor graphics can work for your business? Contact CR&A Custom today for a consultation. Let’s make every surface count.
