When it comes to getting attention in Los Angeles, few visuals make an impression quite like a massive building wrap. To celebrate the season premiere of Love Island USA on Peacock TV, CR&A Custom helped the network capture the energy, color, and excitement of the show with an unforgettable installation right in the heart of downtown.
One centerpiece of the campaign was a large-scale building wrap mounted over the Fleming’s restaurant building, positioned within view of thousands of daily visitors to the entertainment district. With its vibrant imagery and unmistakable Love Island USA branding, the wrap became a must-see photo spot, and a bold reminder that Peacock’s hit reality series knows how to create buzz both online and off.
Big Printing for Big Impact
@loveislandusa has never been shy about grabbing attention. This season’s promotional campaign leaned heavily on large-format visuals that reflect the show’s signature style—bright colors, sun-drenched imagery, and confident messaging that immediately draws the eye. CR&A Custom’s expertise in building wraps made it possible to bring that vision to life at monumental scale, producing a print that delivered exceptional clarity and color saturation even across multiple stories of surface area.
The installation transformed a familiar part of the LA LIVE landscape into an eye-catching landmark. Fans and passersby stopped to snap photos, tag @loveislandusa, and share their excitement on social media. This was further proof that the campaign’s physical impact extended into the digital world.
Precision Meets Creativity
Producing a large-format project of this scale requires equal parts technical skill and creative collaboration. CR&A Custom’s design and production teams worked closely with Peacock TV’s marketing group to ensure that every detail translated perfectly from screen to structure.
The process began with a detailed site survey to assess mounting points, dimensions, and viewing angles from surrounding streets. Once approved, the building wrap was printed using high-resolution UV inks designed to deliver brilliant color and durability under the Los Angeles sun. CR&A Custom’s team then handled the full installation, working efficiently in the bustling LA LIVE environment to ensure everything was secure, smooth, and camera-ready.
The final result was a seamless, high-impact display that felt right at home among the district’s billboards, LED screens, and banners. Still, the printed wrap held its own. This is further proof that large-format printing remains one of the most powerful ways to build presence in a city known for visual competition.
Turning Buildings into Brand Statements
For Peacock TV, the goal was about creating an emotional connection that reflected the show’s bold, fun, and irresistible vibe. A building wrap does more than advertise; it transforms a structure into part of the brand story.
As Love Island USA returned to screens, this printed landmark helped kick off the season with the same drama and flair that defines the show. The design captured the warmth of the island aesthetic while standing tall in the heart of the city, bridging two worlds: the tropical escapism of the series and the real-life energy of downtown Los Angeles.
CR&A Custom: Building Wrap Specialists in Los Angeles
For over two decades, CR&A Custom has helped brands make big statements through building wraps, billboards, event graphics, and large-format installations throughout Los Angeles and beyond. Their full-service approach includes design, print production, permitting, and installation, which ensures flawless execution on even the most complex projects.
From major entertainment premieres and product launches to civic initiatives and art activations, CR&A Custom’s wraps are known for their visual impact, material quality, and craftsmanship. Every project is produced in-house at their Los Angeles facility, maintaining complete control over color, detail, and timing.
Love Island USA Lights Up LA
The Love Island USA campaign proved that large-format print has unmatched power to stop people in their tracks. The building wrap became a piece of the city’s visual landscape, adding a splash of color and excitement to one of LA’s most visited entertainment hubs.
As social posts spread, one thing was clear: the combination of bold creative and expert print execution can still command attention in the digital age.
CR&A Custom helps brands like Peacock TV make that kind of impact every day, turning buildings into storytelling canvases with large-scale building wraps that get people talking.
Learn more about CR&A Custom’s building wraps and large-format printing capabilities at www.cracustom.com.
