You have probably seen photographs of celebrities posing on a red carpet in front of a backdrop with some brand name or logo. This backdrop is known as a step and repeat and it can have a huge impact in promoting your brand during trade shows and special events. While you may not necessarily target celebrities to take photos in front of your step and repeat backdrop, such a backdrop could attract more people to your booth who then share their photos on social media.
What is a Step and Repeat Backdrop?
A step and repeat backdrop is a special type of banner with multiple logos, often seen behind people in photos at red carpet events. Step and repeat backgrounds are an inexpensive way of increasing brand awareness by placing your business name and logo in the background of images used in places like events, Facebook profile pics, or even newspapers.
Step and repeat banners can be versatile and can be used to meet specific brand objectives. Placing them in a trade show or other events like grand openings, demo days, or conference entryways lets attendees see the presence of your brand.
Why use a Step and Repeat Backdrop in Trade Shows
Using a step and repeat backdrop in trade shows can have enormous benefits to your brand. The banner can add a hip factor to the event by giving the audience the impression that you represent a legit company. People will be more interested in what the brand has to offer and the banner will often be worthy of Instagram selfies. Additional reasons for investing in step and repeat backdrops for tradeshows include:
1. Stand Out at Trade Shows
Whether it is a small standup banner or an extensive step and repeat backdrop, you can make a great impression of your booth or table and standout in a tradeshow. Not only does it look professional, but it also attracts more people to your space as they yearn to learn more about your brand. Your booth can easily be seen from afar and more people will want to be associated with it.
2. Free Advertising of Your Brand
Step and repeat backdrops are perfect for people to take photos and post them on their socials. The photo posted on Instagram or Facebook will reach a wider audience and will likely stay online for a while. Your backdrop may even go viral, bringing in more organic traffic. As more social media users see your brand name and logo on the backdrop, they are more likely to gain interest.
3. Get Expensive Photos at a Discount
Brands use step and repeat as a clear way to get recognition for their business from anyone who poses in front of it. This could be company executives, thought leaders, top business leaders, or even celebrities. The images from the trade show will spread the word about your brand, promoting its value.
4. Make Attendees Feel Special
A step-and-repeat backdrop at your tradeshow booth can make attendees feel special. They will have a dedicated space for taking photos, allowing them to be the center of attention. It is usually a fun and interactive experience for the visitors to pose in front of a large professional background. You won’t even have to tell them to take photos as this can come out naturally once they see others posing at the backdrop.
5. Impressive Return on Investment
Step and repeat background has some of the best returns on investment for marketing efforts in trade shows. With the banner, you get a giant advertisement that people want to be part of and help in spreading the word. Since trade shows are full of camera-happy people, the more photos they take with the banner, the more people your brand becomes. The only expense is designing and printing the backdrop without any additional budget needed to market your brand.
Get a Professional Step and Repeat Backdrop for Your Booth
To get the best outcomes from your step and repeat banner, you need to have an attention-grabbing design. You also need to choose a durable material and a size that complements your trade show booth or table. The trade show printing services by CR&A Custom offer high-quality banners that can elevate your brand presence. From premium-quality materials and advanced printing technology to optimal customization options, you know you are getting the best for your backdrop design and print.
