CR&A Custom is working alongside the Altadena Chamber of Commerce and local business stakeholders to shape commercial corridors in the Altadena area through thoughtful signage. The goal is to help local businesses stand out individually while building a cohesive look and feel that draws people into Altadena and keeps them exploring and shopping. This kind of signage is about guiding people, creating energy, and making a neighborhood feel like a destination.
Wayfinding and Gateway Signage
Every commercial corridor needs gateway signs and wayfinding systems to set the tone for the business and retail environment.
CR&A Custom designs and produces large-format directory signs, map kiosks, and directional signage that help visitors understand where they are and where to go next. These signs often include neighborhood branding, business listings, and clean, easy-to-read layouts that work whether someone is walking or driving through. Wayfinding signs reduce confusion and increase foot traffic across multiple businesses.
Storefront Signage That Defines the Street
Storefront signage, banners, and awnings all play a role in shaping how a business is perceived.
CR&A Custom works with individual businesses and property owners to create signage that fits within the broader corridor identity while still giving each storefront its own voice. Materials, color palettes, and scale are all carefully considered so nothing feels out of place or overlooked. When a street is lined with well-designed storefront signs, people tend to slow down, look around, and step inside.
Window Graphics and Environmental Branding
Windows are some of the most underused real estate in any commercial district. That’s where large-format printing makes a huge difference.
CR&A Custom produces window graphics, perforated vinyl, and full window wraps that turn plain glass into branding, storytelling, and visual energy. These can highlight products, promote seasonal campaigns, or simply reinforce the look of the corridor.
For neighborhoods like Altadena going through revitalization, window graphics can also activate vacant spaces, keeping the area visually engaging even before new tenants move in.
Street Pole Banners and Streetscape Elements
Look up and you’ll see another layer of branding. Street pole banners and vertical signage help tie an entire corridor together.
These elements are especially effective for reinforcing neighborhood identity, promoting events, and creating a sense of movement along the street. CR&A Custom handles everything from design through production and installation, making sure materials hold up in outdoor conditions while maintaining color and clarity over time.
This type of signage works quietly in the background, but it plays a big role in how a place feels.
Temporary and Promotional Signage
Not every sign needs to be permanent. Events, grand openings, and seasonal promotions all benefit from flexible signage solutions.
CR&A Custom produces banners, A-frame signs, pop-up displays, and temporary installations that can be deployed quickly and removed just as easily. These pieces help businesses stay active and relevant without committing to long-term structures.
In a busy corridor, that constant change keeps things interesting.
Bringing It All Together
What makes this work is coordination. CR&A Custom doesn’t just produce individual signs. They help shape the full visual experience of a commercial corridor.
Working with the Altadena Chamber of Commerce and community stakeholders, the focus stays on creating signage that supports local businesses while building a unified identity across the neighborhood.
When everything lines up, the result is a place people want to visit, spend time in, and come back to. That’s the real job of signage.
