CR&A Custom has expanded its large format printing capabilities with the installation of its third Durst large format digital printer, adding significant new production capacity to support the growing needs of brands, agencies, retailers and experiential marketing partners.
The investment strengthens CR&A Custom’s ability to produce more large format work, handle demanding production schedules and deliver complex projects with faster turnaround times.
The new press joins CR&A Custom’s existing Durst equipment and extensive lineup of HP large format digital printers at its Los Angeles production facility. The company’s current equipment portfolio includes Durst P5 technology along with multiple HP Latex presses and an extensive range of cutting, finishing and installation equipment.
Investing in Greater Large Format Printing Capacity
Large format projects are becoming bigger, more complex and increasingly time-sensitive. Retail rollouts, experiential activations, sporting events, entertainment installations and out-of-home campaigns can involve hundreds or thousands of individual graphics that must be produced accurately and delivered within a narrow installation window.
Adding a third Durst printer gives CR&A Custom additional capacity to manage these demanding projects while maintaining the color consistency and print quality expected by major brands.
The additional press also provides greater flexibility in production scheduling. Multiple large projects can move through production simultaneously, reducing potential bottlenecks and giving the CR&A Custom production team more options when accommodating rush jobs and tight deadlines.
For customers, the result is straightforward: more printing capacity, greater production flexibility and faster turnaround.
Advanced Durst Large Format Printing Technology
Durst is one of the world's leading manufacturers of industrial digital printing systems. Its P5 platform was developed specifically for high-volume large format production, combining high printing speeds with precise media handling, automated production capabilities and high-resolution output.
CR&A Custom already operates Durst P5-350 and P5-500 printing technology. The P5-350 platform supports printing up to approximately 11.5 feet wide, while Durst's larger P5-500 platform extends the company's capabilities into five-meter superwide-format production. Durst systems are designed for applications ranging from signage and advertising to indoor and outdoor graphics and industrial decoration.
The third Durst installation builds on CR&A Custom's experience with the platform rather than simply adding another printer. It expands a production environment built around high-volume digital output and the ability to move jobs efficiently from prepress through printing, finishing, and installation.
Built for Large, Complex Brand Experiences
CR&A Custom specializes in projects where large format printing becomes part of the physical environment.
The company's work includes retail graphics, wall and window graphics, floor graphics, barricades, building wraps, event signage, experiential installations, POP/POS displays, out-of-home advertising, trade show graphics and large format environments.
These projects frequently require numerous materials, sizes, and finishing methods to come together as a single visual experience. CR&A Custom's expanded Durst capacity provides another production resource for managing that complexity.
It also supports the company's ability to scale. A single-location retail installation may require a relatively small number of graphics, while a national rollout or major experiential activation can require hundreds of pieces produced within days. Increased press capacity allows CR&A Custom to respond to both without compromising production standards.
Quality From File to Final Installation
Printing is only one part of CR&A Custom's large format production process.
The company's Los Angeles operation brings design, digital prepress, printing, cutting, laminating, mounting, custom finishing, and installation together within a coordinated production workflow. CR&A Custom also maintains G7 Master Facility Qualification, supporting consistent and accurate color reproduction across projects and production runs.
That combination becomes particularly important for brands executing graphics across multiple surfaces, locations or installations. Color, scale, and image quality need to remain consistent whether a graphic is being installed on a storefront window, interior wall, event structure, or exterior building surface.
Continuing to Invest in What's Next
The addition of a third Durst digital press represents CR&A Custom's continued investment in the equipment and production infrastructure needed to support increasingly ambitious visual projects.
More capacity means CR&A Custom can take on larger jobs. Greater productivity means those jobs can move through production faster. Additional flexibility gives the production team more ways to accommodate changing schedules, challenging applications, and demanding deadlines.
For CR&A Custom's customers, the investment ultimately comes down to something much simpler: the ability to bring bigger ideas to life without sacrificing quality or speed.
Learn more about CR&A Custom's large format printing equipment and production capabilities on the CR&A Custom Capabilities page.
