Just like an elevator door, a brand’s opportunity for exposure opens and closes all the time. When you see it open, it’s time to get in.
Across Los Angeles and beyond, creative organizations are recognizing the power of large format printing to turn overlooked spaces into unforgettable brand moments. Walls, windows, floors, and even vehicles have long been canvases for impactful graphics. Now, elevator doors are joining that list.
Printed graphics on elevator doors, commonly known as elevator wraps. are one of the fastest-growing branding solutions because they transform an everyday surface into a high-visibility marketing platform. Elevators are unavoidable. People stop, wait, and face them directly, often for several seconds at a time. That pause creates a captive audience and ensures the message or design will be noticed.
Unlike posters or wall signage that may compete for attention, elevator wraps sit front and center, commanding focus during those moments of waiting. They function like mini billboards inside buildings, with large uninterrupted panels that allow bold graphics, sharp branding, and concise messaging. Because elevators serve as central hubs in hospitals, offices, hotels, convention centers, and residential towers, the impressions multiply quickly.
What makes elevator wraps so effective is how naturally they blend into the environment while still delivering maximum visibility. Every rider and passerby becomes part of the audience.
Extending the Brand Experience at VeeCon
At VeeCon 2024, CR&A Custom collaborated with the event organizers to design immersive elevator graphics that carried the conference’s high-energy identity throughout the venue. The wraps reflected bold colors, forward-looking typography, and innovative design elements that captured the spirit of the event. Attendees weren’t just moving between floors. They were stepping into branded experiences that reinforced the entrepreneurial and creative atmosphere of VeeCon.
Thousands of attendees saw the branded elevator doors multiple times a day over several days. Each interaction built anticipation, reinforced the event’s identity, and encouraged social media sharing. The wraps extended the conference brand beyond the main stage and into everyday attendee experiences.
At VeeCon, timing was critical. Thousands of attendees were scheduled to arrive, and the graphics had to be installed and perfected in advance. Our CR&A Custom team coordinated directly with venue staff to ensure the wraps were completed on time without interrupting event preparations.
Kaiser Permanente: An Environment of Employee Pride and Accomplishment
In healthcare settings, elevator wraps take on a different but equally powerful role. When Kaiser Permanente Woodland Hills Medical Center earned the Magnet Recognition with Distinction™, one of the nation’s highest honors in nursing excellence, CR&A Custom created celebratory wraps that proudly displayed this achievement. Installed across high-traffic elevator banks, the graphics instilled pride among nurses and staff while reassuring patients and visitors that they were receiving care in a nationally recognized hospital.
At Kaiser Permanente, professionalism meant adapting to a healthcare environment where patient care comes first. Our CR&A Custom team scheduled work to minimize disruptions, coordinated with hospital facilities staff, and executed the installation quickly and safely. The result was a polished, celebratory branding solution delivered without interference to daily operations.
End-to-End Precision With CR&A Custom
For both of these brands, elevator wraps extended the brand experience beyond traditional signage. For the VeeCon event organizers, the graphics amplified the theme. For Kaiser Permanente, they communicated the team’s values and accomplishments. In each context, these graphics created lasting impressions.
In both cases, the impact came from repetition, visibility, and relevance: Three ingredients that make elevator wraps one of the most effective yet underutilized branding platforms.
While the impact of an elevator wrap looks effortless, success depends on meticulous planning and flawless execution. CR&A Custom manages the entire process in-house, making it a true one-stop service provider.
Here’s how we approach each project:
Planning & Site Surveys: Every project begins with an on-site evaluation. We measure elevator door dimensions, study traffic flow, and identify opportunities for maximum visibility. This ensures graphics fit precisely and perform as intended.
Print Production: Using advanced digital printing technology, we produce graphics on premium adhesive vinyl engineered for durability, clarity, and color accuracy. This delivers crisp imagery and vibrant colors that hold up under daily use.
Finishing: Each panel is laminated with protective coatings to guard against scuffs, fingerprints, and wear. This finishing step ensures the wraps remain sharp and professional throughout their lifespan.
Installation: Our expert team applies the wraps with precision, aligning seams and smoothing surfaces until the result looks permanent. Installations are scheduled to minimize disruption—whether in a busy conference center or an active medical facility.
This end-to-end approach eliminates the need for multiple vendors. With design, production, finishing, and installation all handled by CR&A Custom, clients receive consistency, accountability, and professional results from start to finish.
The Value of Impressions and Brand Awareness
Elevator wraps aren’t just about decoration. They are about measurable brand value. Elevators are natural gathering points. People wait, watch, and ride, giving the graphics multiple opportunities to make an impression. A well-designed wrap captures attention within seconds, turning downtime into brand time. And because these interactions happen repeatedly, the brand message becomes deeply reinforced.
Why Choose CR&A Custom for Elevator Wraps
An elevator wrap may look simple once installed, but behind the scenes it requires creative design, expert planning, advanced digital printing, and precise installation. CR&A Custom brings all these elements together in one place.
With proven experience in event graphics, environmental branding, and corporate signage, we help clients maximize their message by turning functional surfaces into high-impact experiences.
For organizations seeking more than decoration, custom-printed elevator wraps are immersive branding solutions. They transform overlooked spaces into unforgettable encounters that strengthen awareness, reinforce values, and build pride. Whether it’s energizing a global event or celebrating a healthcare milestone, CR&A Custom delivers the creativity, technology, and professionalism to make it happen.
